For the eighth year running, April was declared Down to Earth Month by California legislators, highlighting the Golden State’s leadership in sustainable winegrowing. Throughout the month, wineries are invited to host events to showcase their commitment to sustainable winegrowing practices that contribute to high quality grapes and wine, protect the environment, and enhance the communities in which they live and work. This commitment is made clear to trade, consumers, legislators and regulators alike through broad, year-round participation in educational and certification programs, public reporting and initiatives such as those below.
Down to Earth Campaign
Media Coverage: Over 539 Million
Down to Earth (D2E) activity, including the Wine Institute’s press release featuring over 40 winery and regional eco-friendly events and the launch of the new Wine Country Table book, generated coverage in media outlets with viewership of over 539 million, including 19 TV and radio segments.
5th Annual Green Medal Awards
California Green Medal Award Recipients Honored in Sacramento
The California Green Medal recognizes the leadership of wineries and vineyards committed to sustainability and is presented by the California Sustainable Winegrowing Alliance, California Association of Winegrape Growers, Wine Institute, Lodi Winegrape Commission, Napa Valley Vintners, Sonoma County Winegrowers and the Vineyard Team. Four Green Medals are presented in the following categories: Leader, Environment, Community and Business. The recipients of the 2019 Green Medal Awards were honored at a ceremony at the California Department of Food and Agriculture (CDFA) in Sacramento on May 1, 2019.
Green Medal Award Recipients, from left to right: Nate Weis, Director of Winemaking, Silver Oak Cellars (Leader Award); Allison Jordan, Executive Director, California Sustainable Winegrowing Alliance (CSWA) and VP of Environmental Affairs, Wine Institute; Kurt Gollnick, Chief Operating Officer, Scheid Family Wines (Environment Award); Karen Ross, Secretary of the CDFA; Jason Smith, President/CEO, Smith Family Wines (Community Award); Kellie Hoppe, Lab Technician, Domaine Carneros (Business Award).
Following the award ceremony, a Legislative Reception was held to celebrate the conclusion of a successful Down to Earth Month. From left to right: Tim Schmelzer, VP of California State Relations, Wine Institute; co-author of the legislative resolution, Assembly Member Aguiar-Curry (D-Winters); Kellie Hoppe, Lab Technician, Domaine Carneros (Green Medal Business Award Recipient); Tyler Blackney, Director of Legislative & Regulatory Affairs, Wine Institute.
Wine Country Table Book Release
Recipes that Celebrate California’s Sustainable Harvest
Coinciding with this year’s D2E Month was the release of “Wine Country Table, With Recipes that Celebrate California’s Sustainable Harvest.” Written by award-winning author Janet Fletcher, Wine Institute’s new book offers a visual tour of 23 stunning farms and wineries whose sustainable practices highlight the future of responsible farming and winegrowing embraced throughout California, along with 50 recipes and tips on food and wine.
Nearly a dozen events were organized to celebrate the book’s release, including a launch event at Mulvaney’s B&L in Sacramento with the profiled vintners and growers.
Over 40% of the media generated on D2E Month also featured the book. Some of the highlights included syndicated book reviews and blog features.
Your seat at the table
Learn more about what being a sustainable winegrower means and mark your calendar for April 2020.